Social media marketing is a trend that continues to get momentum. Here's all what you have to understand.
While billboards and television commercials are still in use and remain reliable marketing tools, the past couple of years have seen the development of new marketing formats that drive traffic and encourage sales much better than anything else available. Social media marketing is thought about one of the top consumer trends at present, and for good reasons. The large bulk of consumers invest more time on social media today than at any point in the past thanks to how ingenious and entertaining these platforms have actually become. Companies realised that they can capitalise on this success by promoting their products and services on spaces where customers spend hours on end simply scrolling. You are now more likely to see ads and marketing campaigns most relevant to you in a subtle way. For instance, brief videos or vanishing images have actually become efficient marketing tools, something that the US shareholder of Philip Morris will know.
Today, a lot of businesses from across markets and industries are making an effort to support the environment and promote environmentally friendly practices in different ways. This came as a result of continued consumer demands and pressures in an effort to drive a positive force of change in business. This has now turned into among the biggest consumer trends as many people do their due diligence before purchasing an item or doing business with a company. Customers will put in the time to examine the ecological impact of businesses they consider buying from and make a buying choice depending upon their findings. This approach gave more prominence to regional businesses that have local distributors and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support local companies while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is most likely aware of.
Digital options were once solely preferred by more youthful customers who matured with tech and appreciate the convenience element it supplies. As we have actually become more connected and knowledgeable about online offerings, more demographics are now drawn to digital alternatives as they realise the many benefits they stand to unlock. This is why companies today invest substantial amounts in enhancing their online presence and digital offerings. In fact, improving the consumer experience has become one of the most important consumer trends in many spaces, especially the e-commerce sector. Consumers now enjoy a wide variety of digital options and features that make their shopping experience a lot more pleasant. From adding helpful filters that can be applied to only get the most relevant results here to the addition of digital payment choices, e-commerce businesses have actually given customers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will understand.